Benny the Bear insists he hates broccoli, but his best friend Rosie is determined to change his mind. Through a series of comedic attempts, Rosie presents Benny with broccoli in different dishes, from broiled to roasted, and from salads to soups. As Benny sneaks bites and sniffs out the hidden veggie, he finally confesses his love for broccoli and celebrates with a grand feast.